Can SEO Companies and Consultants Be Trusted? We get a lot of inquiries about search engine optimization services from people who have been "burned" by bad SEO and are understandably cautious about working with another search engine marketing company or SEO consultant. ThePandora Silver Beads level of mistrust should be increasing since the New York Times exposed link spamming by some very high profile online retailers, most likely through paid links. Paid links are when someone pays a website for a link to their own for the purpose of improving search engine rank, a practice which Google considers webspam and can get a website banned.
There are plenty of scammers in the online marketing business and just as many unqualified practitioners who do not realize that they are clueless.
A while back, I wrote an article about how to choose an SEO that covered some ways to avoid black hat and otherwise Pandora UK Charms shady SEO companies and consultants. I left a lot of things out, so now seems like a good time to throw a few more out there.
It is usually pretty easy to spot the really bad SEOs. They are the ones making wild promises of overnight top Google position, guaranteed search engine rankings, and internet marketing success beyond your wildest dreams - all for a ridiculously low price. But even some of the more legitimate SEO companies should be seriously scrutinized. Some of them may have known what they were doing at one time, but search engine marketing is a constantly changing landscape. What worked great to get a website to the top of Google last month may get your website banned from the search engines today. This type of search marketing consultant may mean well, but most people in the online marketing business are naturally know-it-alls. The good ones are able to recognize that they don't really know everything and must continue learning. And of course, some are just as shady as the fly by night outfits, they are just better at looking legitimate.
Here are some ways you can check the quality and trustworthiness of SEOs:
Unbelievable Claims - Do they promise Pandora UK Bracelets things like guaranteed #1 position, submitting to thousands of search engines (can you name more than 5?), "beat Google", use of millions of dollars worth of proprietary technology or anything else that sounds too good to be true?
Do they advertise that they use known bad SEO practices like automated writing or duplicating of content, cloaking, doorway pages, buying links, or offer to include you in their network of sites (also known as a "link farm")?
Or does the SEO company itself engage in any of those techniques for their own site? They probably won't state clearly that these are known bad or black hat techniques, but instead act as if these are great innovations they will implement for your site.
Deceptive or just misinformed - either way, avoid them.
Ask a trick question - Make up a "just launched" Google feature like "Google Retention Manager" and ask if they are experienced with it. Or ask about an out of date, no longer useful technique like pagerank sculpting. Their answers will tell you much about their honesty.
Does their website have lots of stock photos of very good looking blonde haired blue eyed "business people" holding a phone to their ear or sitting at a conference table? This is often just lazy web design, but can indicate they have something to hide - maybe they are not located where they say they are and all the work is outsourced to foreign countries. Call and ask to meet with the people in the picture and see what happens. This is almost as much fun as asking telemarketers uncomfortable personal questions (yes, I need a healthier hobby).
Google the company's name and look Pandora UK Jewelleryfor contradictions - Do they claim to be "ethical and organic" yet their site appears in a ton of paid link directories, they brag about Google bombing in an interview, or have 3 or 4 different sites with different bogus company names that all eventually lead to the same contact page?
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